In a business context, we most often see one pagers used to summarize the services a company offers. They’re also often used to aid in employee training and development. And that brings us to the overlap between training and education, as a teacher might use a one pager as a learning tool for their students.
(Not sure visual training content works? Let us change your mind.)
Now that you’ve gotten an overview of what one pagers are, let’s take a look at some examples — both inside and outside of a corporate context.
Here are some general business one pager examples:
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This project one pager focuses on a product launch. Note how different departments are color-coded. This allows team members to see what areas they’re responsible for at a glance.
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Use your product flyer, sell sheet or even investor pitch one pager to compare your product or service to a chief competitor with a comparison one pager. Seeing key specs side-by-side can really make your products stand out.
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Showcase the variety of products or service your company offers with this product flyer one pager template. Make sure you have high-quality photos (or use icons and graphics to represent your services).
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Take a page (ahem, one page) from this real estate sales flyer for your next sell sheet. Summarize key points in the bulleted list and highlight the contact information for your sales team.
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Give potential customers a 35,000-foot view of your business by creating a company one pager using a template like this one. Include your logo, hours, contact information, website and address to give the reader all the most important details.
Ensuring team members have the skills they need and follow the right procedures is an ideal use for one pagers in a business of any size. Here are a few examples and templates to get you started:
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While this one pager was designed to keep track of equipment, you could easily modify it to make sure other procedures — particularly ones you’ve recently put in place — are followed. Research has shown that writing things on paper (or a tablet) can improve information retention, so your training and development one pagers should be printer-friendly.
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Create individualized learning and development plans for your employees with this template. Modify it to list things like courses they’ll complete, certifications they can earn or new tasks they want to take on.
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Keep track of training and development schedules with a one pager that lists each person’s sessions and how long they’ll last.
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Learning and development in a professional setting can sometimes feel isolating, particularly if team members are on their own throughout the training process. But by creating a training one pager like this, the whole team can see where their peers stand and provide moral support and motivation.
Use a flyer design like this to make sure everyone at your company knows that learning and development opportunities are available — whether you offer them in-house or provide outside tools.
I’m not a teacher, but I know one pagers are also quite popular in education, from elementary school to college. While they’re similar in some ways to those used in business, they typically vary in one big way: students make them, rather than teachers.
An education one pager is a document that a student creates to show what they’ve learned. They can be used in place of tests or quizzes or as a companion to a more traditional written assignment. They often include drawings or other artistic depictions (here are some cool examples of creative one pagers made by students).
A project one-pager provides a high-level overview of a specific project and is designed to capture the key details of the project.
Want to make sure everyone’s on the same page for your upcoming project? A project one pager is just what you need. It squeezes all the important bits onto a single page – perfect for those who want to get the gist without getting overwhelmed.
If you’ve got stakeholders in the mix who are a bit crunched for time and not keen on diving into the nitty-gritty project docs, I’ve got your back. Check out this example of a project one-pager to make sure you catch all the important stuff.
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You can also use a project one pager to help divide job scope by clearly outlining responsibilities and tasks for each team member or department. It’s like a simple guide that keeps things organized and everyone in check.
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A company one-pager is a brief document that gives a snapshot of essential information about your company.
It’s like the quick intro to your business – from what the company does to its mission and a glimpse of its achievements. The one-pager is the go-to cheat sheet for anyone wanting to understand your business in a nutshell.
Consider putting together a company one-pager to share what services you offer. It’s a simple way to highlight what makes your business unique and help clients or partners understand how your services differ from competitors.
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Ever feel like explaining your product is like untangling a knot of spaghetti? Imagine a concise, one-page document summarizing your product’s magic: what it does, who it helps and why it’s special.
And that, is exactly why you need a product one pager.
Instead of sifting through loads of info, your customers get a quick overview of what the product is and why they might be interested – all neatly packaged in one page. It’s like the go-to guide for products, keeping things straightforward and easy to grasp.
You’re not just limited to selling stuff—it could be a service or, in this case, even a cool business startup course!
Alternatively, you can craft a product launch one-pager to outline your marketing strategy and organize the launch of your new product.
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Personal one-pagers are documents that provide a snapshot of an individual’s key details, achievements, and skills.
They are similar to resumes but are typically more visually appealing and designed to give a quick overview of a person’s professional background, expertise and personal brand. Personal one-pagers can be used in job applications, networking events or as part of a personal branding strategy.
Imagine it as a sort of personalized business card, but way more fun. It’s your chance to move beyond the usual “hi, I do X” and highlight what makes you, well, you.
If you’re a freelancer or contractor, think of personal one-pagers as a handy way to share what you’re good at, highlight past projects, and let them know about the services you offer. Just like this example here:
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The exact content of a one pager will depend on why it’s needed and who’s creating it. I assume you’ve landed here because you’re looking for one pagers related to some aspect of business.
So for now, I’m going to focus on how businesses tend to use one pagers. (I’ll talk more about educational one pagers later). For a business, a one pager can have pretty much limitless applications. But here are the most successful uses I’ve seen and the types of information you should include in each:
A company one pager is meant to describe what your business does, whether that’s selling goods or providing a service.
For a successful company one pager, all companies should include a few things:
Many companies use their basic one pager as a sell sheet, particularly if they are known for making one or two main products.
But a sell sheet should include things like:
A close cousin to a sell sheet, a product flyer is essentially a sell sheet for a particular good or service that you create or sell. What distinguishes them from sell sheets is they focus on a singular good or service rather than all the goods or services your company sells.
Product flyers should have:
If you’re looking for financial backing for your company, you’re probably going to create a pitch deck. But if you distill that information into a single page too, it can help set you apart from other potential investments — it shows you have a firm grasp on your unique value proposition and business plan and you respect the time of those you’re pitching.
Consider including the following in your investor pitch one pager:
One pagers are incredibly useful when learning how to do something new, whether you’re just starting a job or you’re taking on new responsibilities. Give your employees a leg up by creating standard operating procedure one pagers written tutorials they can refer back to. These types of one pagers can help them commit tasks to memory so they become second-nature.
An SOP one pager should have:
A training one pager may be quite similar to a standard operating procedure one pager. But it has the specific purpose of ensuring team members know how to tackle a new task, technology or process. Also called job aids, these types of one pagers are closest in purpose to those used for education: their goal is getting information to stick.
The specific content will vary, but generally training one pagers should include:
One pagers are perfect for summarizing lengthy material. This is why they’re so useful in training materials, which we just explored. But they can also be used to highlight important aspects of broader information or data, such as sales data. Your company may have a seemingly endless number of sales- and revenue-related data points… summarizing it all in a one pager can make the material easier to digest.
Here’s what a sales one pager could include:
What is a one pager for a project? Similar to a sell sheet or product flyer, a project report one pager summarizes key information about an ongoing (or upcoming) project. One pagers are excellent tools for keeping your team on track during any project.
The goal of a one-pager is to quickly and effectively communicate your message, so brevity and clarity are essential. You want the reader to grasp the key points in a matter of seconds.
Here’s a general outline for creating a one-pager:
As we’ve explored, you can create a one pager for your business that highlights your services, convinces an investor to give you money or helps keep your team’s skills sharp.
Whether you’re an executive or a learning and development professional, you can create all of these one pagers and more with Venngage for Business.
Simply sign up for a free account, choose a template from our library of professionally designed options and create your own in just a few clicks!
A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects.
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